Events
185% More Installs for an Event Ticketing App
Meta and Google App Campaigns plus ASO that grew installs and ticket purchases with 3.6x ticket ROAS.
+185%
App Installs
3.6X
Ticket ROAS
+92%
Event Bookings
-33%
CPI
Challenge
Install volume was low and paid traffic was optimizing for clicks instead of ticket purchases.
Research
We analyzed install quality, creative fatigue, and funnel drop-offs between open → event view → checkout.
Solution
App campaigns optimized for purchase events, creative testing by event vertical, ASO, and cart retargeting.
Services used
Meta Ads
Google App Campaigns
ASO
Creative Strategy